Hitting Hoops: Jordan x Neymar
We hyped the first ever non-basketball Jordan crossover by calling the two showmen, Michael Jordan and Neymar Jr, to the fore through the Foot-Dunk challenge.
Our concept saw Neymar challenge Jordan to an insane freestyle foot-dunk, then open up his challenge to NYC kids invited to the event space through the Nike Football app. Unexpected circumstances meant a film piece which would’ve opened up the challenge to the world on social was compromised, but we documented the event, capturing a suit of content for social.
