Everyone knows a kid who dreamt of being a pro footballer. With the Nike Academy, we set out to realise that vision for the most exciting unsigned players around the world, and inspire millions more to join them.
A lean creative team and minimal resource made for a rewarding 18 months on the project, traveling the world and dropping content daily across Twitter, Facebook and Instagram - we released a new film every 10 days.
I worked with the best footballers, teams and coaches in the world to provide our followers with world class coaching, tips and advice on demand.
