Netflix: Portrait of a Topboy
Creative Lead for the launch of the highly anticipated Topboy for Netflix globally in Autumn 2019. We underwent an extensive ideation/development phase with the show’s various stakeholders before aligning on a single vision and taking it into production. The global launch played out across the world through digital, print and experiential - from Times Square to a Drake concert.
Concept and art direction of key artwork featuring primary cast, placements around the world on Sunset Boulevard, Piccadilly Circus, Times Square etc.
Portrait of a Topboy launched at Drake’s Assassination Vacation tour at the o2 arena to 20,000 Londoners.