Nike Vapormax
Vapormax was one of Nike’s most innovative and exciting product launches of the year. We were briefed to create something unique that celebrated a new set of colourways, to an audience in Central and Eastern Europe.
Our abstract story revolved around this shoe being one of the few around which you could wear to the early bird gym session at 6AM, through a busy day at work, and then party in through the night…
We created an animation playing off our client’s palette of rough, glitchy and energetic aesthetic whilst showcasing each of the new colourways.
